Validated Innovation Strategy
Gain a validated strategy with a clear roadmap, prioritized features, and refined positioning to maximize market success.
Solutions
Solutions
Unlocking new opportunities is perfectly suited for:
Established products looking to evolve and stay ahead of the competition.
New and existing ventures aiming to enhance UX and CX with innovative solutions.
Service and product teams seeking fresh approaches to solve complex challenges.
A collaborative and data-driven innovation process at Qubstudio
01
Problem Framing & Opportunity Identification
Identify and clearly define internal and external challenges impacting growth or innovation. Together with the client, we collaboratively analyze both internal and external factors to uncover the core challenges.
02
Solution Ideation & Concept Development
Generate multiple solution options based on the identified challenges. Based on the defined problem and HMW statements, we brainstorm and generate a wide range of potential solutions.
03
Innovation Prototyping & Validation
Select and prototype the most promising solution. From the generated solutions, we choose the one that holds the most potential for impact and feasibility. If it’s a digital product/feature, we create a prototype to visualize and test the solution.
Team
Lead Product Designer
Product Designer
Business Analyst
Project Manager
Timeline
3-4 weeks
Deliverables
Problem framing & HMW statements
User interviews & market research
Trendwatching & benchmarking
Solution concepts
Prototype (if applicable)
Refined solution definition
New features / positioning strategy / UVP updates
Gained value with Innovation Unlocked service
User-Centered & Collaborative Insights
Leverage co-created solutions rooted in deep user research and cross-team collaboration, ensuring alignment with real market needs.
Reduced Risk & Resource Efficiency
Validate assumptions early to reduce uncertainty, optimize resources, and focus efforts on the most impactful solutions.
Nadia Lushchak
CEO of Qubstudio, Ph.D.
“Innovation doesn’t happen by accident — it emerges from intentional design thinking. By deeply understanding user needs, framing problems strategically, and exploring possibilities creatively, we unlock new, impactful features that drive your product forward and set your business apart.”
Case studies
Coaching platform
Enhancing Personalization and Engagement in a Mental Health Platform
Our client, a mental health and coaching platform, is dedicated to delivering a deeply personalized experience for both coaches and users.
In collaboration with their team, we embarked on a journey to design innovative features that would enhance user engagement and elevate the brand experience.
We integrated an AI-powered assistant that offers personalized support, making guidance more intuitive and accessible. To further improve user engagement and retention, we introduced gamification elements such as streaks, awards, and personal assessments, creating a more interactive and rewarding experience.
By combining user experience with creative innovation, we helped the client unlock new possibilities, strengthening their competitive edge and reinforcing their commitment to user-centric digital experiences.
Find New Opportunities for Your Product with Innovation Consulting
Discover fresh opportunities and solve complex challenges with a strategic, user-centered approach to innovation.
Select a time that works for you, or simply complete the form, and our specialists will reach out to you.
Nadia Lushchak
CEO, Ph.D.