Coffee, the finest organic suspension ever devised.(Star Trek)
Kredens cafe is a local chain of coffee shops founded back in 2010, which nowadays is one of the most recognizable coffee brands in Western Ukraine.
The main task was to polish company logo as slightly as possible in order to make it more flexible and aesthetic. The second task was to change a design of all merchandise, marketing materials and increase menu productivity, particularly draw attention to new drinks.
As a company already invested lot of time and energy into building the connection with customers, we agreed not to change logo concept essentially, but to add a bit of elegance and daintiness.
Minimalism and consciousness are always trendy. We sift all the elements so leave everything that is superfluous and put the right accents. So wake up and smell the coffee!
We pushed an accent from the image to the naming. This approach gives us flexibility and adds more taste. The idea to make it square was prescribed by perfect accordance with digital trends. Moreover, this form is easy to recognize and remember.
Starting from stylish paper cups and ending with original badges for those who work in the Kredens – we put our attention on each small detail.
We believe that making coffee is somewhat similar to creating design. Each product has its unique taste. Nevertheless, if you can't sense a coffee relish above the bright spices – something apparently went wrong. This is why we keep it simple.
What goes best with a cup of coffee? Another cup. (Henry Rollins)
Why it’s so important? Well, better not to put a rebus instead of menu when you are about to serve people their first morning coffee. Trust us, they don’t want to guess:)
Those small changes made menu more understandable, and as a result — increased sales. And it’s not only about coffee to go, it’s also about other products of a coffee shop - season sorts of coffee beans, etc
With a high-level support of Nazar Roshchuk (photographer) and Hrystynka Huk-Koval Qubstudio prepared a colorful campaign to introduce new season offers to coffee-lovers.
All those efforts to finalize an image of Kredence cafe - the place where you experience new bright emotions with a good old coffee.
First coffee then talkee!