Is it possible to let merchants store and analyze all their sales in one place, the same as to eliminate shopping routines for customers? Yes. And go add marketing campaigns, one-click payments in outlets and up-to-date look & feel here!
Vapulus, Egypt
Project
Released as a complex smartphone and tablet-based app for end-users and an mPOS web app for merchants, Vapulus project engaged our experts in Branding, Business analysis, UX and UI design to make the magic happen.
Compex UX review of Vapulus system gave us needed insights for how to fit best product flows and features to all types of users' needs.
We took the challenge to make complicated clear. To keep high-level customer data privacy compliance. To turn diverse retail solution parts into one body with a shared heartbeat and outstanding brand identity. Strong brand core on the basis gave a powerful push for recognizable interface development.
To keep a complex product look & feel consistent, we worked out a highly scalable design system, which Vapulus could apply for system further extensions.
Project summary
Services:
Team:
UX Researcher
Lead Product Designer
Product Designer
Brand Designer
Project Manager
Duration:
Location:
Brand & Identity
We started with in-depth research to obtain the deep feeling of Vapulus customers needs and touchpoints to create the brand core, able to drive efficient design decisions. Team created the clear-cut vision of market smashing tool to hit right customers with the right offers from one side and the quickest worldwide in store, in app and online secure payment system from the other. We elaborated efficient communication strategy, which empowered this brand vision to steal the hearts of both: shoppers and retail vendors.
Growth as Brand Value
We took out of the box look at Vapulus and discovered it as the best way to grow through optimized payments, advertising, analyzing and happiness delivery. Growth became a key deliverable of all the new Vapulus.
Victor
Mobile
User flow mapping and optimization allowed us to provide simple and convenient way for buyers to send and request payments, track the hottest bargains and offers from tones of retailers, track their spendings. And pay in one click of course.
It's the must-have.
Business platform
Our solid domain expertise in retail and e-commerce made it easy to provide both: large and small vendors with system able to track all their sales form all possible channels in one place. We developed toolbox to perform all the needed customer data analysis the same online marketing campaign setting and tracking without any extra efforts.
Scalable Design Language
To keep consistent product during all life cycle and in the future we started with Design language, creating universal components that will be use in the future as well.
Kate
mPos Terminal
Innovative shopping experience in physical outlets was the final challenge we successfully resolved during the project. The idea was to provide cashiers and outlet administrators with the ability to track customers inside the shop and their purchases at one glance same as to provide customers with contactless payments. At the same time system was designed to protect customer privacy, as user personal data, such as phone number, were not revealed to business.
