Achieve Small Wins and Steady Improvements
Small updates immediately improve usability and make the product more user-centered. It ensures consistency, all without overwhelming users with sudden changes.
Solutions
Solutions
Ideate & Shape (coming soon)
Continuous UX/UI
Design Improvements
Transform your product into a seamless experience that solves not only immediate issues but drives long-term growth.
If digital products aren’t regularly updated, they quickly become outdated and lose their competitive edge. Our continuous product design service ensures your product stays relevant with ongoing enhancements. It keeps users engaged and helps to adapt seamlessly to market demands.
Organizations that can benefit from continuous product design improvements:
Existing products that require UX and UI improvements but are not ready for radical changes. These teams prefer a step-by-step approach integrated within an agile process.
Products facing limitations, such as system constraints or capacity issues. They focus on achieving quick wins while not yet being ready for long-term strategic planning.
The Qubstudio’s process for continuous design enhancements
01
Stakeholder Interviews & Product Review
We start collaborating by defining your business goals, assessing the product, and prioritizing key user issues. The combination of this process with a UX audit provides deeper insights.
02
Providing Recommendations & Planning the First Sprint
Together, we identify UX/UI enhancements, focusing on one user flow at a time, and make incremental changes that quickly deliver value. These recommendations are seamlessly integrated into your product backlog, aligning with development priorities.
03
Feature Implementation & Agile Collaboration
By forming an agile team, we collaboratively implement new features/modules or refine existing ones, ensuring continuous design improvement.
Team
Product Designer
Project Manager
Timeline
From 4 weeks
Deliverables
Analysis of users/accessing product metrics
User flows analysis
Updated Information Architecture
UI Kit
Updated UX/UI screens
Kate Vitkovska
DesignOps Specialist at Qubstudio
“Introducing updates in small, manageable steps allows users to gradually adapt, reducing the risk of overwhelming them with a full redesign. Each release, no matter how well-designed, could lead to stress and user dissatisfaction. Incremental improvements minimize production risks, ensuring smoother implementation.”
Drive measurable impact with continuous product design enhancements
Improved Product Metrics and User Satisfaction
By refining user flows and interactions, we enhance engagement, retention, and conversion rates. That leads to greater customer satisfaction and loyalty over the long term.
Mitigating Risks and Ensuring Feasibility
Incremental updates minimize the backend workload. This reduces production risks and ensures smoother integration without disrupting system stability.
Case studies
Logistics platform 🇺🇸
Balancing Rapid Growth with Seamless UX Enhancements for Logistics Platform
When Qubstudio partnered with a rapidly expanding logistics management platform, the product was already in an active growth phase with a significant user base.
However, the platform’s design, originally built by the development team using templated components without design input, presented critical UX challenges that hindered scalability and user satisfaction.
While a full redesign was necessary for long-term scalability, the scope and timeline required made it impractical at the time. Instead, we adopted a Continuous UX/UI Improvements approach, prioritizing quick wins and high-impact enhancements.
Our collaboration began with the page, which managed a large volume of real-time data and had become a pain point for users due to its complexity and data overload. Through small, iterative updates, we reduced cognitive load, improved data visibility, and enhanced overall usability while maintaining the platform’s core architecture.
The Qubstudio team remained laser-focused on key flows rather than a full-system discovery throughout this process. It enabled faster execution without extensive onboarding phases. Once immediate issues were addressed, we shifted to a more foundational phase by developing a design system that ensured consistency across the entire platform and laid the groundwork for sustainable growth and scalability.
This step-by-step improvement approach allowed our client’s platform to balance rapid growth with design enhancements, reducing UX debt while preparing the platform for long-term expansion.
Drive Ongoing Growth with Continuous Product Design Improvements
Enhance your product with UI/UX improvements, minimizing risks and elevating user satisfaction.
Select a time that works for you, or simply complete the form, and our specialists will reach out to you.
Nadia Lushchak
CEO, Ph.D.
Custom solutions crafted to support your product at every lifecycle stage