Driving Growth through Competitive Advantage
Understand your product’s market position to strategically differentiate and identify growth opportunities, staying ahead of the competition.
Solutions
Solutions
Ideate & Shape (coming soon)
Organizations that can benefit from market research services:
Established companies looking to refine existing products or services, optimize market positioning, or explore new growth & innovation opportunities.
Businesses seeking to optimize their product’s profitability and align with market demand through pricing and monetization strategies.
Key components of effective market research at Qubstudio
Depending on the specific needs of your business, we select the most suitable frameworks and approaches to meet your project goals effectively.
Benchmarking & Competitive Analysis
Evaluate your product’s performance against competitors. We assess competitor strengths, weaknesses, and market positions to identify opportunities for differentiation.
Deliverables: Comprehensive competitive benchmarking report.
Feature Comparison
Identify gaps in your product’s feature set. We compare your product’s features with competitors to highlight areas for enhancement or innovation.
Deliverables: Feature comparison matrix with recommendations.
Monitoring Emerging Trends
Stay aligned with industry and market trends. We track emerging technologies and market shifts to help you adapt your product to changing market conditions and industry insights.
Deliverables: Trend analysis report.
Business Model / Pricing Model Review
Optimize your business and pricing strategies. We evaluate your current model and offer improvements to ensure profitability and market fit.
Deliverables: Business and pricing model recommendations.
Kano Model Analysis
Prioritize product features based on customer satisfaction. We use the Kano model to identify which features will enhance customer satisfaction and loyalty.
Deliverables: Prioritized feature list based on Kano analysis.
Monetization Strategy
Maximize revenue generation with strategic consumer insights. We assess and recommend monetization strategies that align with your product’s strengths and market demand.
Deliverables: Monetization strategy report.
Team
Product Designer
UX Researcher
Project Manager
Timeline
From 1 week
Deliverables
Benchmarking & competitive analysis
Feature comparison
Trendwatching
Business model / Pricing model
Monetization strategy
Kano model analysis
Gain measurable value through tailored market research services
Making Informed Decisions
Leverage data-driven research to optimize features, pricing, and monetization strategies for maximum profitability.
Adapting to Evolving Market Needs
Stay aligned with industry trends and evolving customer needs to ensure long-term success and sustained competitiveness.
Case studies
EDS Q360 🇺🇦
Market & feature comparison research for the fastest EV charging station in Ukraine
To create a state-of-the-art Human-Machine Interface (HMI) for an electric vehicle charging station, Qubstudio conducted extensive research and designed the solution from the ground up.
EDS aimed to offer EV users a seamless and intuitive charging experience. To achieve this, we undertook market research and a detailed feature comparison to identify industry standards and user expectations.
We encompassed every touchpoint of the charging journey: the start screen, session settings, payment process, charging flow, waiting screens, and error handling. Using insights from our research, we laid the foundation for a design that balances functionality with user-friendliness.
Also, our research was not just theoretical – we engaged directly with electric vehicle owners, gaining real-life insights into their needs, preferences, and pain points.
This comprehensive understanding enabled us to craft a user journey map, ensuring a smooth experience from connecting the EV to completing the charging session.
Using this map, we designed an HMI interface that anticipates user needs, offering clarity and ease of interaction at every step.
Gulf Bank 🇰🇼
Comprehensive market research for designing a leading Kuwaiti banking app
To design a banking app tailored to the Kuwaiti market, Qubstudio conducted comprehensive market research, blending local specifics with global fintech trends.
The research involved four key steps: analyzing the Kuwaiti market, collaborating with stakeholders through workshops, exploring global and local trends, and uncovering key innovations.
Through market analysis, we studied the features and user experiences of leading banking apps and dug deep into user reviews.
Collaborating closely with stakeholders, we conducted workshops to synthesize findings and define strategic priorities. By aligning business goals with user needs, we ensured a unified vision for the app’s development.
To complement local insights, we analyzed global fintech and banking trends, identifying innovative features that could enhance the app’s appeal while maintaining cultural relevance.
The result was a groundbreaking solution that successfully integrated the unique needs of the Kuwaiti market with cutting-edge global trends, establishing a foundation for a competitive, user-centric banking experience.
Optimize Your Strategy with Data-Driven Market Insights
Explore how our market research services can provide the insights needed to shape your strategy and achieve success.
Select a time that works for you, or simply complete the form, and our specialists will reach out to you.
Nadia Lushchak
CEO, Ph.D.
Custom solutions crafted to support your product at every lifecycle stage