Clear Direction for Success
Establish a well-defined product vision that serves as a strategic roadmap, guiding development efforts with precision and purpose.
Solutions
Solutions
Organizations that can benefit from product discovery & vision service:
New businesses building products from the ground up and looking to establish a solid foundation for a successful launch.
Established companies developing new products and seeking ways to ensure they invest in the right solutions from the start.
Companies with existing products that need to refine, update, or improve their solutions while defining a clear strategic direction.
Shaping a clear product vision with Qubstudio’s approach
01
Product Discovery & Alignment
This phase ensures a shared understanding of the product’s purpose, business goals, and market fit. Also, it aligns key stakeholders and sets a strong strategic direction.
02
Product Vision Definition & Ideation
We transform insights into a clear, strategic product vision that guides development. By identifying key challenges, market gaps, and opportunities, we ensure product-market fit. The result is a well-defined vision with target users, core problems, and unique solutions.
03
Experience Definition & Feature Prioritization
We create a clear roadmap to transition from vision to development while ensuring team alignment. By prioritizing high-impact features and establishing a logical product structure, we enhance usability and clarity. We help define a clear Product Roadmap with well-structured milestones, phases, and priorities while also crafting an effective Go-To-Market Strategy to ensure a seamless product launch.
Team
Lead Product Designer
Product Designer
Tech Expert
Product Manager
Project Manager
Timeline
3-4 weeks
Deliverables
Stakeholder alignment report
Market research report
Competitive analysis report
User research insights & user personas
Product vision board & document
Customer journey map
High-level information architecture
Feature prioritization framework
MVP definition & scope
Product roadmap
Go-To-Market Strategy (Optional)
Gain measurable value through product vision & discovery service
Team Alignment & Shared Goals
Unite stakeholders around a common vision, ensuring cross-functional teams work cohesively toward a shared objective.
Optimized Investments & Efficiency
Make informed decisions from the start, prioritizing the right solutions to reduce rework, cut unnecessary costs, and maximize ROI.
Olha Maslova
Business Analyst at Qubstudio
“A well-defined product vision accelerates development, aligns stakeholders, and increases success rates. At Qubstudio, we bridge the gap between ideas and execution, empowering you to build products that truly resonate with users and drive business growth.”
Case studies
EDS Q360 🇺🇦
Accelerating Innovation with Product Discovery Service for EV Charging Stations
A next-generation fast-charging station provider partnered with Qubstudio to design an intuitive HMI (Human-Machine Interface) that eliminates the need for a mobile app, ensuring a seamless user experience from arrival to charging.
Through our Product Discovery process, we conducted competitor analysis, user interviews, and journey mapping to identify pain points and opportunities. This deep understanding allowed us to craft a user-friendly interface that simplifies key actions right at the station.
By starting with a wireframe prototype and refining it through iterative design, we ensured the final solution was both visually appealing and highly functional.
Investing in Product Discovery Service from the outset helped mitigate usability challenges, optimizing development efforts and creating a more efficient, user-focused charging experience.
Ademrius 🇺🇸
Defining Product Vision & Building a Scalable Healthcare SaaS Platform
Ademrius, an international SaaS platform for medical institutions and solo healthcare providers, partnered with Qubstudio to establish a clear Product Vision that would support sustainable growth and innovation.
The platform aimed to simplify healthcare data management, automate workflows, and improve patient engagement while ensuring security and accessibility across regions.
As a strategic design partner, Qubstudio led a collaborative Product Vision process focused on identifying market gaps, validating assumptions, and aligning the platform with both business goals and user needs.
Through a series of strategic workshops, we explored the competitive landscape, conducted user persona creation, and defined the Value Proposition Canvas and Business Model Canvas. Our work clarified the platform’s market positioning while shaping a modular MVP feature set, including online booking, electronic health records (EHR), telemedicine, and reminder systems—all prioritized to meet user needs and market demands effectively.
This long-term collaboration empowered Ademrius with a validated product strategy, positioning them for continued innovation and market leadership while staying true to their mission of making healthcare more accessible without borders.
Bring Clarity to Your Solution with Product Discovery & Vision Service
Define a strategic direction, validate ideas, and align your product with business goals and user needs to ensure a successful launch.
Select a time that works for you, or simply complete the form, and our specialists will reach out to you.
Nadia Lushchak
CEO, Ph.D.