25 September 16:00 EEST

Register here

Webinar "How to grow your product through user insights"

25 September 16:00 EEST

Register here

Webinar "How to grow your product through user insights"

25 September 16:00 EEST

Register here

Webinar "How to grow your product through user insights"

25 September 16:00 EEST

Register here

Webinar "How to grow your product through user insights"

25 September 16:00 EEST

Register here

Webinar "How to grow your product through user insights"

25 September 16:00 EEST

Register here

Webinar "How to grow your product through user insights"

25 September 16:00 EEST

Register here

Webinar "How to grow your product through user insights"

25 September 16:00 EEST

Register here

Webinar "How to grow your product through user insights"

Gulf Bank Gulf Bank
Recent Case Study
Custom solutions crafted to support your product at each lifecycle stage, whether you’re ideating, building, or scaling.

When to consider product redesign roadmapping for your business:

Your product has a solid market presence, but its design is outdated, making it difficult for users to navigate and utilize its functionality effectively.

The product was developed without design expertise relying heavily on templates, which often leads to generic, inflexible solutions.

The business aims to make the digital product consistent, user-centric, and scalable.

Effective redesign planning with Qubstudio’s roadmapping approach

01
Discovery and Product Analysis

We begin the product redesign strategizing with information gathering, including reviewing existing documentation and conducting a product demo. It follows by collecting key data, performing stakeholder interviews, and mapping the information architecture.

02
User Research

The user segmentation, user interviews, and focus area definition help inform the product redesign strategy. It ensures that the design is tailored to the needs of key user groups and aligns with overall business objectives.

03
Strategic Redesign Roadmapping

We thoroughly evaluate the functional modules and prioritize areas for further development. These priorities are organized into iterative phases, with tailored design approaches. As a result, we create a detailed UI & UX redesign plan, including precise estimations.

Team

Product Designer

Business Analyst / UX Researcher

Tech Expert

Project Manager

Timeline

2-3 weeks

Deliverables

System overview

Stakeholders interview summary

User persona

Value proposition

Key flow mapping

Users interview summary

Redesign strategy proposal

Drive measurable impact with product redesign strategy

Risk Reduction & Stakeholder Alignment

Early identification of risks and alignment of stakeholders reduce potential issues and ensure everyone is aligned with the project goals.

Clear Redesign Direction

A UI & UX redesign strategy provides a clear plan, helping the team understand objectives and quickly onboard themselves in the product and industry. It enables the team to work more effectively and use resources efficiently.

Case studies

Deaglo 🇺🇸
Building a User-Centric Redesign Strategy for a Global FX Risk Management Platform

Deaglo, an enterprise FX risk management solution for financial institutions, aimed to modernize its design and improve functionality. Qubstudio implemented a redesign strategy, focusing on bridging user needs with business objectives to create a scalable, intuitive platform.

Our process began with understanding Deaglo’s business objectives and user expectations. Through business and market research, we identified the platform’s challenges and opportunities, compiling a detailed checklist of issues that required attention. This phase included reviewing the existing design, conducting user interviews, and testing initial prototypes to gain a 360-degree view of Deaglo’s customers and their workflows.

Using the insights gathered, we defined the information architecture and mapped key user flows to prioritize features that would deliver the most value.

We facilitated workshops to align project goals and refine feature prioritization. This collaborative approach ensured that the redesign strategy addressed both business goals and user pain points.

The final roadmap outlined a clear, step-by-step plan for the UX redesign, setting the stage for implementing 30 new features that emerged from the discovery findings.

By aligning business goals with user-centric solutions, Qubstudio provided Deaglo with a clear path to innovation, long-term growth, and customer satisfaction.

Loan Mantra 🇺🇸
Paving the Way for a Seamless Loan Management Platform Redesign

To ensure scalability and an exceptional user experience, Qubstudio helped with a redesign for a growing loan management platform.
As the platform expanded, a redesign became essential to meet evolving user needs. Our mission was to create a clear, actionable roadmap to guide the transformation.

We began with a comprehensive UX audit, leveraging heuristic analysis and established UX principles to uncover opportunities for improvement. This audit revealed critical areas for enhancement, including navigation, structure, and user flows, which needed fundamental adjustments to streamline the lending process and improve overall usability.

The insights from this process helped us outline clear steps for transforming the platform into a seamless, secure, and transparent experience. This served as the foundation for developing a consistent and user-centered design that supports both the platform’s current needs and future growth.

Elevate Your Product with a Strategic Product Redesign Plan

Transform your product with a customized redesign strategy, focusing on growth, user needs, and business objectives.

 

Just select a convenient time slot on our calendar or fill out the form.

Nadia Lushchak

CEO, Ph.D.

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Custom solutions crafted to support your product at every lifecycle stage