Plvision branding

About the client

PLVision is a European provider of software engineering services in the Computer Networking and Internet of Things domains, empowering the world’s leading businesses to stay at the forefront of technology.

The company offers design, implementation, and deployment of complex full-stack solutions for a variety of industries, utilizing extensive cross-domain expertise. Headquartered in Kraków, Poland, the company has development centers in Lviv and Odesa, Ukraine, with a team of about 140 highly qualified professionals.

About the Project

After acquiring Ostware Services, networking software engineering and test automation services company, PlVision have been working on new global marketing strategy. As a part of it, Qubstudio helped by creating new brand identity.

In collaboration with PlVision marketing team, we created new brand identity design. New corporate identity reflects the company’s strategic positioning as an innovation engine for customers’ products and businesses, enabling a vision of progressive leadership through future-ready connectivity.

Research

plvision

Target Audience

Clients
  • 30—50+
  • Top managers
  • Premium quality
  • Interested in results
  • (numbers & facts)
Employees
  • 21 — 35
  • Modern
  • Tech-savvy
  • Ambitious
  • Growth

Differentiation

  • Customizable
  • Flexible
  • Dynamic
  • Experience
  • Talent Pool
  • Company culture

Identification

  • Innovation
  • Future - forward
  • Openness
  • Friendliness
  • Communicative
  • Modern
  • Technology

Emotional Traits

  • Openness
  • Friendliness
  • Rationality
  • Experience

Moodboard and Sketching

Final Visual Brand Identity

Form

  • — Geometric Shapes (regular & irregular)
  • — Symmetry
  • — Repetition
  • — Modularity
  • — Technological
  • — Sharp
  • — Premium

Color

  • — Blue-dominant scheme
    (Business)
  • — Warm/bright accent colors
    (Team)
  • — Innovation

Principle

  • — Overlapping
  • — Building
  • — Continuous line
  • — Friendliness (round shapes)
  • — Talent pool
  • — Diversity
  • — Customization

Marketing materials

Thanks to extensive and dynamic branding, it's easy to create all kinds of materials for conferences, road shows, marketing purposes and more.

Branding in action

Branding elements were used in impressive «Connectivity of Tomorrow» video, created by PlVision in collaboration with And Action

Office navigation

As an extension of our brand identity services, we also tried ourselves in new exciting role, creating office design style and navigation for new impressive PlVision HQ.

Project summary

Duration:

3 months

Team:

Project Manager
Art Director
Graphic Designer
Illustrator

Location:

Ukraine, Lviv

Client’s Feedback

It was a pleasure to work on a number of important projects with Qubstudio's designers, who possess a progressive and creative vision. We were delighted with their out-of-the box thinking and great ideas. Our marketing team has been receiving timely and accurate help from these guys, even on aggressive schedules, so we appreciate our ongoing collaboration with this firm.

Lidia Ugryn

Digital Marketing Manager

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