Plvision branding
About the client
PLVision is a European provider of software engineering services in the Computer Networking and Internet of Things domains, empowering the world’s leading businesses to stay at the forefront of technology.
The company offers design, implementation, and deployment of complex full-stack solutions for a variety of industries, utilizing extensive cross-domain expertise. Headquartered in Kraków, Poland, the company has development centers in Lviv and Odesa, Ukraine, with a team of about 140 highly qualified professionals.
About the Project
After acquiring Ostware Services, networking software engineering and test automation services company, PlVision have been working on new global marketing strategy. As a part of it, Qubstudio helped by creating new brand identity.
In collaboration with PlVision marketing team, we created new brand identity design. New corporate identity reflects the company’s strategic positioning as an innovation engine for customers’ products and businesses, enabling a vision of progressive leadership through future-ready connectivity.
Research
Target Audience
Clients
- 30—50+
- Top managers
- Premium quality
- Interested in results
- (numbers & facts)
Employees
- 21 — 35
- Modern
- Tech-savvy
- Ambitious
- Growth
Differentiation
- Customizable
- Flexible
- Dynamic
- Experience
- Talent Pool
- Company culture
Identification
- Innovation
- Future - forward
- Openness
- Friendliness
- Communicative
- Modern
- Technology
Emotional Traits
- Openness
- Friendliness
- Rationality
- Experience
Moodboard and Sketching
Final Visual Brand Identity
Form
- — Geometric Shapes (regular & irregular)
- — Symmetry
- — Repetition
- — Modularity
- — Technological
- — Sharp
- — Premium
Color
- — Blue-dominant scheme
(Business) - — Warm/bright accent colors
(Team) - — Innovation
Principle
- — Overlapping
- — Building
- — Continuous line
- — Friendliness (round shapes)
- — Talent pool
- — Diversity
- — Customization
Branding in action
Office navigation
As an extension of our brand identity services, we also tried ourselves in new exciting role, creating office design style and navigation for new impressive PlVision HQ.
Project summary
Duration:
Team:
Art Director
Graphic Designer
Illustrator
Location:
Client’s Feedback
Lidia Ugryn
Digital Marketing Manager
