The Challenge

We've heard about Polygon before — they are a team of young and ambitious designers and architects, who burst into the market two years ago. They offer a wide range of related services with a focus on architecture and interior design. The company grew up very rapidly in terms of team and projects, but their branding stayed the same over the years.

Now it was the time for it to evolve, grow and crystallize.

The Solution

Our goal was not only to polish existing corporate identity, but also to find a solution for diversified business directions: corporate clients, private clients and employer branding & education activities.

Also, as company operates in a very competitive market and executes a lot of marketing campaigns, new branding had to be flexible enough to keep up with these challenges.

Logo Versions

Details matter. We created around dozen of versions to find just the right one - meeting new brand identity and visualizing company values and experience.

Final Design

Logo Structure

We created a few flexible logo compositions to use in various situations and placements.

Color Scheme

We decided to unite all 3 business directions in one harmonic scheme. Each pentagon represents particular business direction.

B2B direction

B2C direction

"Polygon family" & school

Marketing Collateral

Banner set

A set of templates in new corporate style
allows to generate tools for marketing
campaigns easily

Vacancy announcement

Standard vacancy layout helps to share
announcements quickly, as the company grows
rapidly day to day

Video preview layout

Anniversary logo

Just in a few weeks after our collaboration began, Polygon team was celebrating their anniversary, so it was a great opportunity to present new corporate identity.

To make the most of the moment we also created a special anniversary logo.

Branding in action

Summary

Duration:

2 months

Team:

Account Manager
Art Director
Graphic Designer

Location:

Ukraine, Lviv

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