User-Centric Design Insights
Identify key user needs and pain points, ensuring your product aligns with real user expectations and drives satisfaction.
Solutions
Solutions
Ideate & Shape (coming soon)
Organizations that can benefit from user research services
Established companies and startups looking to refine their products, enhance user experience, and align their offerings with real user needs.
Businesses that need ongoing insights into user behavior, satisfaction, and product performance at various stages of the product lifecycle.
Organizations aim to validate product hypotheses and reduce the risk of product failure through data-driven feedback.
Key components of effective user research at Qubstudio
Depending on the specific needs of your business, we select the most suitable frameworks and approaches to meet your project goals effectively.
Approaching Usability Testing
Analyze how users engage with your product. We assess user interactions to uncover usability issues and pinpoint opportunities for improvement.
Deliverables: Detailed reports on user behaviors, pain points, and areas for enhancement.
In-Depth User Interviews Facilitation
Collect in-depth qualitative insights into user behaviors and pain points. Via user interviews, we examine user experiences, challenges, and evolving needs to drive informed design decisions.
Deliverables: Interview transcripts, key insights, and actionable recommendations.
Conducting Detailed Surveys
Validate hypotheses and measure satisfaction through detailed surveys. We collect large-scale quantitative feedback to gain the most important insights.
Deliverables: Survey data analysis, user segmentation, and trends.
Running Effective A/B Testing
Test two versions of a product feature or design for performance comparison. We compare A/B test results to identify which version delivers the best user experience and outcomes.
Deliverables: Performance metrics, user preference analysis, and optimization recommendations.
Analyzing User Heat Maps
Understand user engagement on your webpage or interface. We visualize high- and low-attention areas to optimize design and improve user interaction.
Deliverables: Heatmap visualizations highlighting areas of focus, actionable user insights for layout optimization.
Click Tracking/Click Path
Track and analyze user clicks to uncover navigation patterns. We track click behavior to identify friction points and optimize user flows.
Deliverables: User journey maps, click path analysis, and recommendations for improving flow and reducing drop-offs.
Team
Product Designer
UX Researcher
Product Manager
Timeline
From 1 month
User research is the key to user-centered design, reducing the risk of failure by 70% (NN Group), ensuring products solve the right problems in the right context, and driving product success.
Gain measurable value through tailored user research services
Data-Driven Business Decisions
Leverage comprehensive user data to make informed product decisions, prioritize features, and reduce the risk of failure.
Enhanced Internal UX Research Practices
Improve in-house user experience research practices with actionable insights and expert methods.
Case studies
Gulf Bank 🇰🇼
Reimagining Digital Banking with Data-Driven User Insights
In our partnership with Gulf Bank, we addressed the challenge of improving their digital offerings in response to evolving user expectations.
We began with extensive desk research, gathering insights from internal departments—analytics, support, product, marketing, and social media—and analyzing App Store reviews. This approach helped us uncover user needs, frustrations, and expectations.
Following the development of the app’s first iteration, we conducted usability testing in two phases: Expert Usability Testing and Real-User Usability Testing. Using the PURE methodology, we collaborated with usability experts to identify potential issues. For real-user usability testing, we recruited a diverse group of bank customers and non-customers to observe how Kuwaiti users interacted with the app.
This phase blended quantitative metrics, such as scales and behavioral data, with qualitative insights from interviews offering a comprehensive understanding of user behaviors and cultural preferences.
The insights gathered during usability testing informed significant design improvements, ensuring the app was more culturally aligned and user-friendly. As a result, it laid the foundation for ongoing user-centric design practices.
BluePallet 🇺🇸
Empowering Industrial eCommerce Platform with User-Centric Research
BluePallet, an innovative industrial eCommerce Hub, streamlines the chemical procurement process, from sourcing and deal negotiations to logistics and financing.
Combining marketplace functionality with networking capabilities, BluePallet partnered with Qubstudio to redefine its user experience and better align the platform with user needs.
To achieve this, Qubstudio conducted a thorough User Research solution. We began by engaging with active platform users through in-depth interviews to identify key pain points and navigation difficulties. These conversations provided insights into usability gaps and highlighted areas for improvement.
We developed an interactive prototype and conducted iterative usability testing with the same user group. This process validated our design decisions, allowing us to test new navigation structures and layout improvements while identifying areas for further refinement.
Each iteration incorporated user feedback, ensuring that changes directly addressed their needs and expectations.
The outcome was a reimagined platform design that significantly improved usability. Navigation was streamlined and core features were made more accessible.
By embedding feedback into every stage, Qubstudio positioned BluePallet as an industrial leader setting a standard for user-focused innovation.
Build a User-Centric Strategy with User Research Services
Leverage UX research to gain human-centered design insights that will guide your strategy and ensure success.
Select a time that works for you, or simply complete the form, and our specialists will reach out to you.
Nadia Lushchak
CEO, Ph.D.
Custom solutions crafted to support your product at every lifecycle stage