Whitepaper: Fintech & Banking Trends in 2025 | Download Now

Whitepaper: Fintech & Banking Trends in 2025 | Download Now

Whitepaper: Fintech & Banking Trends in 2025 | Download Now

Whitepaper: Fintech & Banking Trends in 2025 | Download Now

Whitepaper: Fintech & Banking Trends in 2025 | Download Now

Whitepaper: Fintech & Banking Trends in 2025 | Download Now

Whitepaper: Fintech & Banking Trends in 2025 | Download Now

Whitepaper: Fintech & Banking Trends in 2025 | Download Now

Gulf Bank Gulf Bank
Recent Case Study
Custom solutions crafted to support your product at each lifecycle stage, whether you’re ideating, building, or scaling.

“The audit helped us quickly identify design improvements and boost the visual consistency of the product. Their ability to quickly jump into the project and provide thoughtful, high-impact feedback was impressive. They genuinely cared about helping us improve the product.

Spyros Chatzispyrou
Vice President of Customer Success at i-exceed

“We’re thrilled with our ongoing collaboration with Qubstudio! Their design expertise and commitment to quality are evident in every step of the process. We highly recommend Qubstudio to any organization seeking a reliable and skilled design partner.

Mohamed AlQassab
VP of Digital Experience, ila Bank

“Qubstudio brings to bear some of the best designers and analysts that I have worked with in the past 30 years.”

Ralph Wagner
VP Sales & Marketing at Quaeris

“Qubstudio launched a redesigned platform that led to a 151% increase in daily and monthly active users and a 20% growth in the number of users. Their collaborative spirit, responsiveness, and commitment to excellence truly stood out.

Rena Tabal
Director of Product at BluePallet

“Working with the Qubstudio team felt like collaborating with an extension of our own team. They fully understood our product vision and direction, contributing to both the redesign of the app and the addition of new features. Their flexibility and openness to our feedback were impressive.”

Salwa Emteyaz Barakat
Lead Product Designer at Daleel

When a UX audit makes the biggest impact:

Your product is already live, but key metrics are underperforming. Users are not completing critical actions like onboarding or purchases.

You’re considering a redesign but want to avoid a full overhaul — just a focused design review to get quick, actionable results.

You’re considering a full redesign but want to begin with a targeted review to achieve quick and actionable results.

Qubstudio’s UI/UX analysis process

01

Strategic Session and Demo

In the beginning, we conduct interviews with key stakeholders, discussing business objectives, industry context, customer personas, and value propositions. We also assess the product through a product demo. This phase lays the groundwork for effective UX quality assessment.

02

Product UX Audit

We perform a heuristic evaluation of the app to assess usability, intuitive navigation, and user interactions. Analyzing analytics helps us identify areas for improvement. We draw our attention to 2-3 key user flows of 3 main UX issues if the product is complex.

03

Market Research

Exploring market trends and industry developments helps us identify growth opportunities for the product. Also, we conduct an analysis of competitors’ functionalities to pinpoint key areas for improving the product’s competitiveness.

04

Presentation of Findings

Here we present the UX audit report and research findings to key stakeholders and discuss the next steps. If needed, we develop a design plan and roadmap for the next steps.

05

Visual direction ideas [optional]

We review visual references and collect feedback on the stakeholders likes/dislikes (via Yes/No Map Workshop). We also establish UI design expectations and define key design principles. This step includes UI mood board creation as well.

Our UX audit reveals:
  • What frustrates users
  • Where conversion drops happen
  • What can be optimized fast

UX audit methodology built on proven frameworks

Cognitive walkthrough

This methodology allows for the determination of the level of usability. Experts “walk” through a set of the most typical user tasks, based on personas and other documentation, one step at a time.

Heuristic Evaluation

Via heuristic evaluations, experts evaluate the product’s UI against a set of fundamental Heuristic Principles. It’s an effective way to identify usability problems in your product. The evaluations require less time and money compared to conducting usability testing.

Team

Product Designer

UX Strategist

Project Manager

Timeline

2 weeks

Deliverables

UX audit & recommendations

Next steps proposal

Case studies

Workforce Velocity 🇺🇸
A UX Audit Approach to Redesigning a Complex HRTech Platform

The client approached us to revamp their complex ERP software solution, with a focus on improving user experience.
The platform needed enhancements in navigation, user interface, and information architecture to optimize work processes. We began with a detailed UX audit, focusing on identifying and addressing key usability issues.

  • Our first step was to audit the main navigation levels, which helped us uncover the primary problem areas and patterns. Using these insights, we mapped potential issues across the entire system, allowing us to estimate the timeline and effort needed for the redesign.
  • The audit revealed several critical UX issues. These were all major barriers to usability and efficiency. Given the risks of a complete overhaul, we recommended a more gradual approach. Instead of redesigning the entire system, we advised starting with immediate improvements in the most critical areas: navigation, visual updates, and functional overload.
  • Simultaneously, we worked on improving overall usability and ensuring consistency across the system. This allowed us to enhance the user experience without disrupting the platform’s operations.

By focusing on a targeted UX audit and implementing iterative improvements, we helped the client make data-driven decisions that would ultimately drive the platform’s usability and performance.

Loan Mantra 🇺🇸
Building a Better Lending Experience Through UX Audit-Driven Decisions

Loan Mantra is a powerful loan management platform that connects users with the right financial products and lenders. To support its expanding user base, Loan Mantra partnered with Qubstudio to enhance the platform’s overall user experience.

  • We began with a comprehensive UX audit grounded in heuristic analysis and core UX principles. This helped us uncover key areas for improvement, particularly in navigation and structural logic.
  • The findings pointed to deeper issues in several modules, requiring us to rethink user flows and simplify the lending journey.

  • The UX health check helped guide design decisions with clarity and confidence.

As a result, the platform now features a cleaner, more modern interface, streamlined loan application and documentation flows, and improved efficiency across critical user journeys — all contributing to better business outcomes.

Get a fast, expert-led review of your product’s UX

Drive measurable impact with a UX product audit

Uncover the Main
Usability Issues

Receive an expert, independent view of your digital product with bottlenecks and main user issues identification.

Get the Actionable Recommendations

Through our UX site/product audit, you’ll get recommendations that could be implemented quickly by the development team (even without Qubstudio’s involvement), as well as more strategic thoughts regarding product innovation possibilities.

Create Trend-Aligned Design

Our UX audit services and solutions also highlight fresh, trend-aware ideas for visual updates, ensuring your product stays competitive, and aligned with evolving user expectations.

Strengthen Your Product with UX Auditing Services

Enhance your product through actionable recommendations from a UX audit, boosting user satisfaction and uncovering insights.

Select a time that works for you, or simply complete the form, and our specialists will reach out to you to discuss the UX audit process.

Nadia Lushchak

CEO, Ph.D.

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