25 September 16:00 EEST

Register here

Webinar "How to grow your product through user insights"

25 September 16:00 EEST

Register here

Webinar "How to grow your product through user insights"

25 September 16:00 EEST

Register here

Webinar "How to grow your product through user insights"

25 September 16:00 EEST

Register here

Webinar "How to grow your product through user insights"

25 September 16:00 EEST

Register here

Webinar "How to grow your product through user insights"

25 September 16:00 EEST

Register here

Webinar "How to grow your product through user insights"

25 September 16:00 EEST

Register here

Webinar "How to grow your product through user insights"

25 September 16:00 EEST

Register here

Webinar "How to grow your product through user insights"

Gulf Bank Gulf Bank
Recent Case Study
Custom solutions crafted to support your product at each lifecycle stage, whether you’re ideating, building, or scaling.

When to consider UX audit services for your business:

Your product is already live, but key metrics are underperforming. Users are not completing critical actions like onboarding or purchases, indicating potential design issues.

The product’s design feels outdated or/and inconsistent.

You’re considering a full redesign but want to begin with a targeted review to achieve quick and actionable results.

Qubstudio’s UX audit process

01
Strategic Session and Demo

In the beginning, we conduct interviews with key stakeholders, discussing business objectives, industry context, customer personas, and value propositions. We also assess the product through a product demo.

02
Product UX Audit

We perform a heuristic evaluation of the app to assess usability, intuitive navigation, and user interactions. Analyzing analytics helps us identify areas for improvement. We draw our attention to 2-3 key user flows of 3 main UX issues if the product is complex.

03
Market Research

Exploring market trends and industry developments helps us identify growth opportunities for the product. Also, we conduct an analysis of competitors’ functionalities to pinpoint key areas for improving the product’s competitiveness.

04
Presentation of Findings

Here we present the UX audit report and research findings to key stakeholders and discuss the next steps. If needed, we develop a design plan and roadmap for the next steps.

05
Visual direction ideas [optional]

We review visual references and collect feedback on the stakeholders likes/dislikes (via Yes/No Map Workshop). We also establish UI design expectations and define key design principles. This step includes UI mood board creation as well.

Key methods of effective UX review process at Qubstudio

Cognitive walkthrough

This methodology allows determine the level of usability. Experts “walk” through a set of the most typical user tasks, based on personas and other documentation, one step at a time.

Heuristic Evaluation

Via heuristic evaluations, experts evaluate the product’s UI against a set of fundamental Heuristic Principles. It’s an effective way to identify usability problems in your product. The evaluations require less time and money compared to conducting usability testing.

Team

Product Designer

Business Analyst / UX Researcher

Project Manager

Timeline

2 weeks

Deliverables

UX audit & recommendations

Next steps proposal

Drive measurable impact with UX product audit

Uncover the Main Usability Issues

Receive an expert independent view of your digital product with bottlenecks and main user issues identification.

Get the Actionable Recommendations

You’ll get recommendations for UX improvement that could be implemented quickly by the development team (even without Qubstudio’s involvement), as well as more strategic thoughts regarding product innovation possibilities.

Create Trend-Aligned Design

Get fresh ideas for visual design updates that reflect industry trends and business needs.

Case studies

Workforce Velocity 🇺🇸
A UX Audit Approach to Redesigning a Complex HRTech Platform

The client approached us to revamp their complex ERP software solution, with a focus on improving user experience. The platform needed enhancements in navigation, user interface, and information architecture to optimize work processes.

We began with a detailed UX audit, focusing on identifying and addressing key usability issues. Our first step was to audit the main navigation levels, which helped us uncover the primary problem areas and patterns. Using these insights, we mapped potential issues across the entire system, allowing us to estimate the timeline and effort needed for the redesign.

The audit revealed several critical UX issues. These were all major barriers to usability and efficiency. Given the risks of a complete overhaul, we recommended a more gradual approach.

Instead of redesigning the entire system, we advised starting with immediate improvements in the most critical areas: navigation, visual updates, and functional overload.

Simultaneously, we worked on improving overall usability and ensuring consistency across the system. This allowed us to enhance user experience without disrupting the platform’s operations.

By focusing on a targeted UX audit and implementing iterative improvements, we helped the client make data-driven decisions that would ultimately drive the platform’s usability and performance.

Access Your Product with UX Audit Services

Enhance your product through actionable recommendations from a UX audit, boosting user satisfaction and uncovering insights.

 

Select a time that works for you, or simply complete the form, and our specialists will reach out to you.

Nadia Lushchak

CEO, Ph.D.

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Custom solutions crafted to support your product at every lifecycle stage

FAQ