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Recent Case Study


Branding for a luxury jewelry company.

The Jewelry Family

ADAMAS is a jewellery company founded in 1993 and based in Lviv, Ukraine. The main Brand values are family relations, national traditions, product quality, inspiration to give, love, appreciate.

The Project

Like jewelers, our team worked diligently on creating the identity which represents brand values and could be flexible for using in all needed cases: packaging, advertisement, interiors and web.

Creative Process

Adamas - creative-process1 - Qubstudio
Adamas - creative-process2 - Qubstudio

Analysis and Sketches

Dozens of ideas and sketches of the type and the signs were made to find the right concept - luxury, national, laconic, readable one.

Final Design

Adamas - adamas-logo-img1 - Qubstudio Adamas - adamas-logo-img2 - Qubstudio


This geometric sign includes many important symbols: a diamond, letter A (Adamas), and an element from vyshyvanka, traditional ukrainian clothes.

Adamas - adamas-logo-img3 - Qubstudio

Logo Design

It is delicate, high-contrast serif font, made for Adamas. Like engravers we worked on these letters scrupulously since in typography, like in jewelry, every detail matters.

Adamas - adamas-logo-img4 - Qubstudio Adamas - adamas-logo-img5 - Qubstudio

Through thick and thin

  • Adamas - adamas-logo-img6 - Qubstudio
  • Adamas - adamas-logo-img7 - Qubstudio
  • Adamas - adamas-logo-img8 - Qubstudio
  • Adamas - adamas-logo-img9 - Qubstudio
  • Adamas - adamas-logo-img10 - Qubstudio
  • Adamas - adamas-logo-img11 - Qubstudio

Family DNA Patterns

We created a set of patterns based on the Logomark. There are different variations from multipurpose and straightforward to special seasonal patterns. This significant graphic element implements a branding in packaging, advertisement, and interior.

Adamas - pattern6 - Qubstudio
Adamas - pattern7 - Qubstudio

Mrs Pink and Mr Gray

We were inspired by Ukrainian neckless corali and coral colors. Finally, the perfect couple was chosen - soft light pink and cold stone gray. Great to use as a gift packaging for someone special ;)

Adamas - adamas-img1 - Qubstudio
Adamas - color-pattern - Qubstudio

Polishing the Brand for Brilliance

Every single detail that surrounds jewelry needs to be perfect. Packaging, documents, interiors should work for enjoying special moments of your life.

Adamas - adamas-gift - Qubstudio
Adamas - adamas-bag - Qubstudio
Adamas - adamas-branding - Qubstudio
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Adamas - gallery-img3 - Qubstudio

Project summary

Luxury Company Rebranding
Logo Redesign
Luxury Brand Identity Design
3 months
Project Manager
Art Director
Graphic Designer
Ukraine, Lviv