BERA

Designing a Brand Equity Assessment Platform

Capabilities

Platform Redesign
Motion Design
Data Visualization
Illustrations & Complex Icons
Marketing Materials Design

Team

Lead Product Designer
Product Designer
Motion Designer
Three Graphic Designers
Project Manager

Model of Cooperation

T&M

Industry

Marketing

Location

New York, USA

Duration

1,5 year, ongoing

BERA is an automated dashboarded data analytics tool (B2B SaaS) dedicated to increasing brands’ positioning on the market. Brand leaders and finance teams use BERA to deep dive into changes in brand equity—comparing their brand performance over time by segment, geos, competitors, and against admirable external brands. BERA returns insights and predictive intelligence to guide the decisions that lead to proven brand performance and business value.

Client’s website

For years, marketers have struggled to connect brand investment to business outcomes. Business leaders have been forced to play a guessing game based on incomplete, out of date data. BERA developed the world’s only predictive brand technology. It offers a big data analysis through 200 different sectors. And all the BERA workflows enable users to get the breakthrough they need to build brand equity, accelerate revenue growth, and drive enterprise value.

While working on the UI design for data analytics system, we engaged in hand-over of insights and requirements for the Time Series platform. Then, we analyzed and iterated on the existing UX wireframes. After that, our team developed the finalized UI concept and generated interactive prototypes. Additionally, several sprints were dedicated to working out the design accessibility.

Our team leveraged the UI Designs during the design phase to solve the identified pain points. We created data visualizations that made the data more accessible and easier to navigate while building and maintaining a consistent UI Kit and look & feel for the new software.

Working closely with the client's Product Team and Product Design Department, we simplified and improved the user experience in all workflows.

We worked with the client to deliver a global UI Kit consisting of reusable components while maintaining the design library with the highest level of UX standards.

Qubstudio has proven to be a fantastic design partner. Together we have designed a high-quality app that users find easy to use. We are now seeing users unlock insights faster and experience decreased load times. What's more, we noticed an increase in customer usage and re-engagement.

Azaria Ascar

Director of Product Design &
UX Strategy at BERA

Capabilities

Team

Model of Cooperation

Industry

Location

Duration

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