Transforming 90’s-style pizza restaurant network into a place for celebrating any occasion!
Celentano Pizza holds a chain of 150+ pizza restaurants and since the 90s they’ve gained a national trust and recognition.
As the market is constantly changing, Celentano brand has undergone lots of changes during 20 years. Being a wide-spread franchise they faced unclearness of communication strategy as well as brand inconsistency. That’s how they decided to build a brand that will catch the modern trends while making use of the existing recognition.
Building a brand identity
Our team formalized a new brand-core “Celentano — a small party”, and developed a communication model. Building a new brand identity, we dived deep into the basics of pizza. The recipes, cooking, history, Italian mentality — those are components of the special taste.
Then we change logo design. It has to be more flexible and yet keep the brand recognizable. With the new brand positioning and updated style elements, Celentano becomes not only a consistent brand, but also a place full of family stories.
Celebrate any occasion
Convert any day into a small holiday, celebrate anything!
This is the core idea of new brand identity for pizzeria chain.
DAD BURNT THE DINNER
IS MOVING OUT
It’s a rainy day
2 Graphic Designers