Celentano

Learn how our team converted 90’s-style restaurants to a place for celebrating any occasion!

The Challenge

Celentano Pizza is the biggest Ukrainian branch of pizza restaurants. Along with more than 150 restaurants all around Ukraine, the company also gained a trust and recognition.

As the market is constantly changing, Celentano brand has undergone lots of changes during 20 years. Being a wide-spread franchise they faced unclearness of communication strategy as well as brand inconsistency.

The Solution

Our team formalized a new brand-core “Celentano — a small party”, and developed a communication model. To build a new identity, we dived deep into the basics of pizza. The recipes, cooking, history, Italian mentality — those are components of the special taste.

We revamped a logo in order to make it more flexible, yet a crucial point was to keep it recognizable. With the new brand positioning and updated style elements, Celentano becomes not only a consistent brand, but also a place full of family stories.

Celebrate any occasion

Convert any day into a small holiday, celebrate anything!
This is the core idea of new branding.

YAAAY!
DAD BURNT THE DINNER

YES!
MOTHER-IN-LAW
IS MOVING OUT

Grandkids
are coming!

Hoorray!
It’s a rainy day

Summary

Duration:

2 months

Team:

Art-director
2 Graphic Designers

Location:

Ukraine, Lviv

The Best Of 2018

Recently new Celentano branding was recognized by Ukrainian Design Awards as The Best Of 2018

Ready to make your idea work?

We are ready to learn more about you and your needs.
Let’s build something great together!