Celentano Pizza is the biggest Ukrainian branch of pizza restaurants. Along with more than 150 restaurants all around Ukraine, the company also gained a trust and recognition.
As the market is constantly changing, Celentano brand has undergone lots of changes during 20 years. Being a wide-spread franchise they faced unclearness of communication strategy as well as brand inconsistency.
Our team formalized a new brand-core “Celentano — a small party”, and developed a communication model. To build a new identity, we dived deep into the basics of pizza. The recipes, cooking, history, Italian mentality — those are components of the special taste.
We revamped a logo in order to make it more flexible, yet a crucial point was to keep it recognizable. With the new brand positioning and updated style elements, Celentano becomes not only a consistent brand, but also a place full of family stories.
Celebrate any occasion
Convert any day into a small holiday, celebrate anything!
This is the core idea of new branding.
DAD BURNT THE DINNER
IS MOVING OUT
It’s a rainy day
2 Graphic Designers
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