Fishka is a national loyalty program which allows more than 4 mln participants to collect points and receive rewards for everyday purchases, including supermarkets, gas stations, cafes, as well as Uber, Booking.com and some other partner services.
When the client came to us to discuss website redesign, the only had outdated public website, covering basic questions about the program. We wanted to turn in into useful everyday tool for both company team and millions of users.
We divided future website into 2 main parts according to users and their goals. Public website, which already existed should have included general information about the program with focus on benefits and rewards to draw new participants. Internal part — user account — was supposed to be created from scratch, giving opportunities to access and manage user details online.
Regarding UI part, we followed and extended brand new corporate identity, designed for Fishka by Banda agency.
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Lead UX Designer
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