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Recent Case Study

ila Bank

Designing the Best Mobile Banking Experience in the MENA

About project

The first digital bank in Bahrain, ila Bank, is built on cutting-edge technologies to provide customers with a frictionless online banking experience. Powered by Bank ABC, the mobile-only bank is widely known as a digital pioneer in the MENA market. Its customer-centric and innovative service, which eliminates all traditional banking bottlenecks, has won recognition among multiple international organizations and popularity with customers.

ila Bank sought assistance from Qubstudio to enhance its digital product and adapt it to the bank’s expanding reach. We helped them achieve this goal through a non-standard approach to design implementation.

ila bank app interface design

Enhancing ila Bank’s solution with advanced capabilities

Based on the insights we received on user behavior and preferences, as well as the client’s needs and vision, we improved existing features and added new ones.

ila Rewards

ila Rewards allows bank customers to get air miles, cashback, or ila tokens for every credit card transaction. Customers can easily switch between these options every month within the app to get the most desirable rewards for their needs. 

ila reward program design

Hassala feature

A Hassala is a clay pot that Bahrainis traditionally use for saving money. ila Bank’s Hassala is its digital and more advanced alternative. It allows customers to create multiple deposits (“pots”) in various currencies for different goals. With these “pots”, customers can earn interest and automate payments while being able to withdraw money at any time.

ila Bank’s Hassala mobile page design
hasaala digital product design

Al Kanz

AI Kanz is a deposit account that opens automatically, allowing customers to save up for their dream and get a chance to win up to $2 million. The prize is drawn monthly among users with BHD 50 on their AI Kanz Account, giving one chance for every BHD 50.

ai kanz ui ux banking app design
ila bank mobile banking design
ila bank mobile account design

We innovate in the financial sector, from blockchain to payments.

The success of ila Bank’s app largely owes to how we approached the design process. Basically, it comprised three vital elements.

1. Double-diamond design approach

qubstudio design approach
We put users at the center of innovations. Inspired by the double-diamond design approach, our process involved:
  • Numerous stakeholder interviews, user surveys, and in-depth market analysis to gauge user preferences and behaviors.
  • Numerous creative sessions with the client’s team to validate the ideas.
  • Numerous user testing sessions to ensure the app meets customer needs.

These elements formed the basis for the product improvement.

Ila Bank application ui ux
automated payment design
payment app design for Ila Bank

2. Team structure

The Lead Product Designer from our side has managed the international project design team, consisting of Qubstudio and ila Bank team members. Together, we set the entire cycle of the design-driven approach to add advanced product features and improve existing ones.

3. Design system

We adjusted the design system to provide a convenient and quick way to look up UI elements. This allowed us to speed up interface prototyping by eliminating the search for specific components or modules in hundreds of already-designed screens.

Learn more about the process

credit and debit card design for Ila bank
details in mobile app design
mobile app list design

Numerous awards as the result of ila Bank and Qubstudio’s cooperation

ila Bank successfully improved and scaled their product. Thanks to our teams’ collaboration, we established an effective product design cycle, ensuring smooth delivery and reduced time to market. As a result, ila Bank won the following awards:

reddot reward 2022

“Red Dot Design Award 2022” for brand & communication design in the world’s largest design competitions.

global bank award 2023

The “Best Consumer Digital Bank” awards in Bahrain in 2021, 2022, and 2023. In 2023, ila won in such sub-categories for the Kingdom of Bahrain as:

  • Best Online Product Offerings
  • Best User Experience (UX) Design
  • Best Mobile Banking App
  • Best in Social Media Marketing & Services
  • Best in Innovation and Transformation
mastercard icon

The “Best Digital Bank User Experience in Bahrain 2020” award by MasterCard that recognizes the most prominent banks from across the Middle East.

ila Bank’s success is also reflected in the numbers, as since the upgrade, ila has achieved the following:


Bank app in Bahrain
on iOS and Android


App Store

Global Awards for Best UX and Mobile Banking App

We’re thrilled with our ongoing collaboration with Qubstudio! Their design expertise and commitment to quality are evident in every step of the process. The team consistently delivers excellent work within tight deadlines, and their flexibility in adapting to our schedule has been invaluable. We particularly appreciate their ability to perform under pressure while maintaining exceptional quality. We highly recommend Qubstudio to any organization seeking a reliable and skilled design partner.

Mohamed AlQassab, ila Bank

Mohamed AlQassab

VP of Digital Experience, ila Bank