Achieving brand consistency for strengthening trust
The original logo of Lane Health has already had a crafted and easy feeling and was well recognized by the brand’s customers. Our team preserved the logo and strengthened that heart-warming emotion by creating hand-drawn one line illustrations and elements. Red evokes medical associations, so we kept it, but updated the other hues.
Bringing structure to the site
The initial look of the website was oversaturated with information. There were no key points to drive customer's attention. Moreover, it contained vertical scrolling tabs and sliders that didn't appear correctly. Our team added two more sections about the company and put the onboarding video to the main page. Now customers can find all the information needed.