Lokal is a loyalty program, uniting millions of clients of Ukrainian restaurants and coffee shops.
Currently the program represents over 30 restaurants from different cities and it’s growing every day. Now they are focused on being even closer to their old clients and building a trustful relationship with new ones.
The loyalty system was created to simplify this task. It gives clients a possibility to gain bonuses by visiting their favorite places and after — spent it as a discount.
Our challenge was to rethink traditional loyalty systems approach, eliminate old school cards, improve messy scoring system and introduce efficient digital approach to improve customer experience.
The mobile application for loyalty program will help users to be on track with the favorite places. It’s an easy way to receive all news and updates about recently opened restaurants, holiday discounts, etc.
And the most important thing: with an app, you now don’t need to bring your Lokal card with you to gather and spend your coupons. Everything is on your phone! This is a simple yet effective way to be closer to your users and show them more privileges of being a part of the big community.
The application is also a great marketing tool for business. Since now, an advertisement becomes less time and money consuming, and better targeted at the same time.
Discovery and Ideation
Core audience includes young people, who like to spend time in a big companies at Lokal places. Aslo, Lokal chain is very popular among the tourists so the app should satisfy them with a fast and easy process of decision making.
How it works?
UI screens and elements