POLYGON
New Brand Identity
The Challenge
We've heard about Polygon before — they are a team of young and ambitious designers and architects, who burst into the market two years ago. They offer a wide range of related services with a focus on architecture and interior design. The company grew up very rapidly in terms of team and projects, but their branding stayed the same over the years.
Now it was the time for it to evolve, grow and crystallize.
The Solution
Our goal was not only to polish existing corporate identity, but also to find a solution for diversified business directions: corporate clients, private clients and employer branding & education activities.
Also, as company operates in a very competitive market and executes a lot of marketing campaigns, new branding had to be flexible enough to keep up with these challenges.
Logo Versions
Final Design
Logo Structure
Color Scheme
B2B direction
B2C direction
"Polygon family" & school
Marketing Collateral
Banner set
allows to generate tools for marketing
campaigns easily
Vacancy announcement
announcements quickly, as the company grows
rapidly day to day
Video preview layout
Anniversary logo
Just in a few weeks after our collaboration began, Polygon team was celebrating their anniversary, so it was a great opportunity to present new corporate identity.
To make the most of the moment we also created a special anniversary logo.
Branding in action
Summary
Duration:
Team:
Art Director
Graphic Designer
