Our goal was to create one solution to unite and put in order all separated websites. The resulting website should’ve serve two goals: easy access to required information for visitors and convenient website management for various teams from client side.
We also wanted to screen and prioritize current information, as it was quite a challenge with so many parties involved, but absolutely necessary for improving usability.
Brand new IA
The more time, efforts and thoughts designers put into working into product architecture and UX, the less it takes for user to achieve his goal while using it. The old website included hundreds of pages, making it hard to navigate and understand overall structure. As a step 1 we carefully analyzed old information architecture, defined key problems, ways to improve, and created a new one.
We proposed a new website structure to highlight the most important information, and focused on how we wanted the user to experience the flow of the site in the most effective and smooth way.
Keeping in mind UCU branding guidelines, we created airy and modular UI design, allowing to represent different content blocks with focus on easy and convenient reading.
As a result we delivered dynamic, scalable and well-ordered website, easy to keep up to date.