Discovering New People Made Fun!
Klip is a Finland based social platform, which allows users to shoot and share short videos answering questions about themselves in order to find their perfect match. The idea of the app is to engage with real people, and prevent risk of using fake profiles.
Qubstudio team was invited to perform mobile app design services and help the team push product further by adding new exciting features.
Dating meets Social
Together with Klip team we optimised the user flows and amplified overall user experience. By focusing on videos, instead of photos or texts, Klip gives their users unique first-date feel available in a blink of an eye. In order to broaden this unique impression, as well as to add new functionality for users, we applied our experience-based design process along with deep attention to each detail. And it was a perfect match!
Though discovery is only the first step when we design mobile application like this, it helps design team to understand user personas for mobile app or whatever is a subject to design. We know how exciting it is to move on to visuals and interactions, but first things first. It’s about who you’re designing for, what their needs and expectations are.
User Research for Dating Mobile App
For Klip, providing just the right opportunities for both new and existing users makes a big difference.
To keep existing users engaged and motivated, Klip team unrolled new functionality. For example, “Feed” is a place to discover suggested profiles and relevant updates, selected based on smart dynamic logic.
The first thing you expect from a dating app is to meet people you’d like. In order to provide relevant suggestions, Qubstudio and Klip came up with extended user profile. That’s how people find like-minded friends here.
Customer Journey Map For Mobile App
The feedback analysis conducted by Klip team shows us what the goals that lead users to start using the app and what is crucial for him to keep on are. Therefore, the implementation of their ideas went in a smooth and pleasant way.
Klip uses videos instead of photos to build the first date impression. The real communication and relevant matches make the service unique and recognizable.
UX/UI design moodboard
As we were about to introduce some major changes to UI/UX design for mobile app, we used UX/UI design moodboards to quickly present, brainstorm and iterate ideas.
Mobile App Prototyping
To explore possible ways to go and find the best one, our design team created alternative layouts. For example, one of Feed alternatives included separate tabs for different content types, such as new klips from your matches, suggested users, match activities and so on. After a few iterations, we decided to go with one content stream with visual differentiation of content.
The chosen the final concept that resonated with overall application mood — young, colorful and playful.
Vibrant UI for Vibrant Users
Our designers were excited to play with fun colors, shapes and visuals. For example, we created distinct style for each functional group such as feed, messenger, etc. Updated app now has trendy and social-oriented look & feel with soft gradients and bubble elements.
Playful, Soulful Logo
User’s impression of interaction with digital products is built of many components: interface, messaging, technical excellence, logo and identity. For Klip it was about time to introduce new logo. The idea was not to overdo with romantic side of Klip, but to emphasize its social and fun benefits. We were also aimed to accent unique klip features and value it brings for users. The new klip logo is something you can easily draw on a piece of paper with a single move, yet it's easy to memorize and applies to our associative thinking.