Loan Mantra
Reimagining Brand Identity and Website for a Lending Platform
Loan Mantra is a secure lending platform that connects borrowers with the best matching lenders and financial products. As an intermediary, Loan Mantra provides a safe lending environment. The platform offers reliable financing options to business owners and financial advice and expertise to small businesses.
The Qubstudio team built a new brand identity and redesigned the company’s website to align with Loan Mantra’s focus on an up-to-date, trustworthy service.
Capabilities
Branding
Website Design
Motion Design
Model of Cooperation
T&M
Team
Project Manager
Brand Designer
Product Designer
Motion Designer
Location
USA
Industry
Fintech
Loan management
Duration
2 months
Capabilities
Branding
Website Design
Motion Design
Model of Cooperation
T&M
Team
Project Manager
Brand Designer
Product Designer
Motion Designer
Location
USA
Industry
Fintech
Loan management
Duration
2 months
Transforming Brand Identity and Website Design to Accommodate a New Audience
We set out with two main goals: to refresh Loan Mantra’s brand identity and to redesign its website.
With Loan Mantra now reaching the broader audience, we needed a logo that reflected this shift. We aimed for a modern, simple design to convey a smooth and reliable lending experience while aligning with the new brand identity.
Updating the website to match this refreshed brand identity was another top priority. We also focused on making the navigation and page hierarchy more intuitive.
Elevated Redesign Process Powered by Research, Analysis, and Design Conceptualization
To fully understand Loan Mantra’s business goals, challenges, and competitive landscape, we began by creating a Product Vision Canvas based on stakeholder interviews. At the same time, we developed user personas, conducted target audience research, and performed a gap analysis.
Next, we presented concepts for the new brand identity and logo. Our refreshed identity aimed to convey that loans are accessible to people of all ages, with bold colors symbolizing the inclusion of a younger audience. The new logo boasts a modern aesthetic that evokes positive associations with loans.
With the brand direction and logo approved, we moved on to redesigning the website. We revamped the UI based on the new visual identity, improved the sitemap following the AIDA model, and updated the hierarchy of pages for better navigation.
A Brand Identity and Website Design with a Modern and Reliable Feel
We revamped Loan Mantra’s brand identity and website, giving both a fresh, reliable look and feel.
- The new branding appeals to a diverse audience of all ages.
The logo, featuring a cluster of checkmarks, symbolizes successful lending deals, instilling a sense of trust and reliability. In addition to the client’s website and other digital resources, we redesigned printed branding materials to match the new visual identity.
- We refreshed the website to meet audience needs, following the AIDA model.
The updated sitemap and page hierarchy make it easy to understand and navigate the company’s services.
