Propeller

A Scalable Brand Design System for Propeller, the Leader of Earthworks Digital Transformation

Propeller is a global leader in 3D mapping and data analytics solutions for next-level worksite management. Their innovative software and hardware accelerate the digital transformation for construction, mining, quarry surveillance, and waste management.

The company supplies surveyors, engineers, forepersons, and site managers with cutting-edge software and hardware solutions that provide instant visibility into a worksite’s progress. Full-picture visualization and deep analytics give them the confidence to make informed decisions. Thus, 20,250+ worksites worldwide are currently more efficient, profitable, and safe.

We helped robustify and scale the Propeller brand system to demonstrate reliability, maturity, and innovativeness to the target audience. With Propellerʼs US and Australia units, we formed a large cross-functional team across three time zones to bring the project to life.

Deliverables
Brand Audit & Update
Guidelines & Systems
Website Design & Development
Knowledge Base Design
Collateral Design
Social Media
Design & Templates
Team
Brand Strategist
Communication Strategist
Brand Designer
Two Digital Product Designers
Project Manager
Client Partner
Industry
Civil Construction and
Earthworks Operations

Location
USA & Australia
Duration
1 year, ongoing
To maintain brand awareness, we have polished and iterated upon key existing corporate identity elements. We then scaled and united these elements under a holistic brand system, including guidelines and a UI kit. Our designers applied it to marketing materials and a newly updated, more convenient website.
Working in close cooperation, we additionally upgraded the knowledge base of the customer success unit. The resulting new architecture features improved usability and intuitive navigation that has created a seamless experience and streamlined performance.

Qubstudio helped us completely redesign our website for better performance and content conversion and refreshed our brand guidelines to better serve our marketing needs. We get regular feedback from customers and employees that the content we produce is of the highest quality and our company and executives are proud of what we produce. The team is responsive, dedicated, takes constructive feedback well, and we look forward to working together again in the coming year.

Holly Hamann

VP of Marketing, Propeller