UMT corporate website redesign
Ukrainian Mobile Communications Company (UMT) develops and distributes its own automated GPS-monitoring and control of vehicles systems. This solution is widely used by large national companies operating in the field of transportation and logistics to distribute their own products, etc.
The company requested us to rework an existing website: re-design, change the structure and functionality. The client wanted to have at their disposal an effective means of communication with customers rather than “informational brochures on the Internet”.
Prototyping & User Flow
Website design was radically altered. We decided not to use anachronisms like the icons in the menu and decorating components. The website’s interface has been made more rigorous and brief; company’s logo has been slightly refreshed. To make it more convenient for users to interact with the website on mobile devices, it has been made more adaptive.
Creative banners that present ready solutions
We decided that we need to offer visitors – top managers and technical directors of large companies – not the “constructor” of various devices and software, but ready solutions applicable to their business. Together with the customer, seven complex offers have been developed for customers working in the agricultural sector engaged in logistics, delivery, etc.
To focus on integrated solutions, instead of a static home page, we used a slider with bright illustrations and messages addressed to the target audience. Illustrations was made by our partners — Vitamin ADV.