Milla Nova is a well-recognized wedding fashion brand, represented in more than 30 countries all over the world. As the brand evolved and expanded to new markets, the team decided to give it a new appearance. So they reached our team to design a complex solution — brand new corporate identity and website.
We did our best to recapture unique brand image and appearance, described by fashion critics as “feminine, incredibly dreamy and romantic”. Keep reading to enjoy the results and creative process story.
As always we started with research and visual inspiration. We selected examples of style, typography and composition and decided to go with distinct clear images, bold headlines and neutral colors.
After research we omitted standard header menu and instead provided one-click access to all pages from side navigation menu.
From the UI perspective we focused on big telling images of collections dresses.
In this concept we focused on collections presentation by means of eye-catching photos, special typography and special accents.
We used rich and deep colors as a canvas in order to introduce Milla Nova fashion brand to visitors and present collections in the most appealing way.
Since the first screen catches the most attention, we placed here all the necessary information, such as product details, color options and photos. At the same time we kept it light and enjoyable.
No matter what device you use or have limited you are timewise, you can always enjoy full volume experience while exploring our websites.